Founded in 2016, Allbirds is a San Francisco-based startup aimed at designing environmentally friendly footwear.
Since its founding, the company sold over 1 million shoes worldwide. The shoes are known for its natural materials, such as merino wool, eucalyptus tree fibre and sugar cane.
The shoes are comfortable and simple, with no flashy logos or details and designed entirely to be practical.
It made its UK retail debut in 2018 with a store in London’s Covent Garden having previously announced a $50m series C funding round led by T. Rowe Price Investment Management, Fidelity Management & Research Company and Tiger Global which took total funding in the brand to $75m.
In 2020, the brand opened its second UK store in London's Marylebone.