18montrose describes itself as a unique retail project, offering products for men and women by globally renowned brands including Rick Owens, Yeezy, Stone Island and Adidas. Clothing and accessories are accompanied by carefully sourced essentials including beauty and grooming products.
18montrose's London store is the retailer’s biggest one yet, taking 5000 square feet of space in the middle of King’s Cross, an area that is currently receiving a huge renovation boost. The destination store "aims to blur the lines between fashion store, gallery and visual art".
