Founded in the early 90s by Sigmund Freud’s great-granddaughter and Lucian Freud’s daughter Bella, the brand is a British luxury fashion label known for its famous slogan knitwear designs, which are much copied.
Alongside ready-to-wear, the company also produces perfumes and candles. In particular, the fragrances are rich with distinctive ingredients like Moroccan incense and English waterlily. The business is backed by Peter Dubens, owner of Oakley Capital, who also backs Alexa Chung’s new fashion venture.