Founded by Rachel Shaw, RUIFIER is fine luxury jewellery label which is carefully handcrafted with detail and craftsmanship. RUIFER is made up of 18 collections each designed with individual inspirations and luxury design features.

This brand is stocked globally at leading and renown stores including Harrods, Bergdorf, Goodman, Barney's New York & Japan, Fortnum & Mason and Selfridges. RUIFER is a favourite amongst many celebrities such as Reese Witherspoon, Jessica Alba, Suki Waterhouse, Kristen Wiig, Emma Roberts, Sophie Turner and G-Dragon