Coast is an online British womenswear retailer, originally founded in 1996. The brand targets a mid-twenties demographic, offering premium clothing at a responsible price.
It was previously owned by Aurora Fashions, which also owned Warehouse and Oasis. Operating as a physical retailer until recently, the company was bought out of administration by Karen Millen in October 2018.
The online operations Coast was later purchased in a pre-pack administration deal by Boohoo in August 2019, alongside the Karen Millen brand. All stores have subsequently closed and both Coast and Karen Millen’s websites were relaunched.
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