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Boohoo hires Fashion Director for Karen Millen, Coast, Oasis and Warehouse

Tom Bottomley
07 July 2021

Former Topshop Topman consultant Lizzie Dawson has joined Boohoo Group as Fashion Director for Karen Millen, Coast, Oasis and Warehouse.

Dawson was Global Creative Design Director Consultant at Topshop Topman between November 2020 and February 2021. She was responsible for creating a new and transformational direction for the brands, and developing a new and relevant identity in the transition to its new owner, ASOS.

Prior to that short-lived role, Dawson was Design Director at Urban Outfitters from March 2017 – September 2020, and she brings a wealth of experience in creating clear brand DNA to her new position, and is “especially skilled at on-point trend insights”, analysing and forecasting to ensure fast changing consumer trends are met.

Jane Eskriett, Managing Director of Karen Millen, Coast, Oasis and Warehouse, said: “I am delighted that the extremely talented Lizzie Dawson has joined our team. Over the last two years, we have attracted some of the best creative and design talent in the business and their collective efforts have helped us to rebuild four successful brands.

“As the Boohoo Group ownership of Karen Millen and Coast approaches the two year mark, and we celebrate the one year anniversary of Warehouse and Oasis, Lizzie’s expertise and experience will help us to accelerate our journey to disrupt the mid-market fashion sector, creating beautiful products at affordable prices.”

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