Founded by former Marks & Spencer executive Nayna McIntosh, Hope Fashion is a womenswear label aimed at the 40-plus women. It includes a collection of wearable and stylish clothes in quality fabrics created for different body shapes and proportions. The clothes, available from sizes 8-20, are made both in Italy and Britain, making Hope a unique luxury brand.

Backers include former M&S CEO Stuart Rose and the brand secured further funding through Crowdcube in 2017.