JD Williams is an online retailer offering womenswear for 45+ customers and their families, with ranges for women, men, home and kids. JD Williams is part of the fashion group, N Brown Group which is also parent company to brands Simply Be and Jacamo.

In 2019, N Brown posted further sales declines, but has insisted its turnaround strategy is bearing fruit in “challenging” markets as online trade lifted. The group said total revenue dropped -3.8% in the 13 weeks to June 1, dragged lower by a -5.4% fall in product sales from the managed decline of its traditional mail order business.

Its shift away from legacy catalogue brands saw online sales rise 3% in its first quarter, with 83% of total revenue now digital.

Manchester-headquartered N Brown said online sales of its so-called power brands JD Williams and Simply Be rose 5.9% and 4.6% respectively, with a 10.1% surge for Ambrose Wilson. Online sales of womenswear lifted 5.7% and menswear increased 8.8%.