Launched in 2003. Boutique 1 is a luxury fashion retailer offering brands such as Elie Saab, Missoni, Giambattista Valli, Oscar de la Renta and Erdem. The retailer operates a network of stores across the Middle East and the UK and, most recently, it opened a flagship store in London. The company is known as the UAE’s first high-fashion multi-brand concept.
