Founded in Germany in 2008 by Rocket Internet, Robert Gentz and David Schneider, Zalando has gone on to become a global online fashion powerhouse.

The multibrand site opened sites in the UK, Italy, and Switzerland in 2011. In the following year, Zalando expanded to Sweden, Denmark, Finland, Norway, Belgium, Spain, and Poland.

Since 2013, following examples of tech companies from the East, especially China, Zalando transitioned into a European digital platform. Emulating Chinese companies, Zalando set off into remaking itself into a digital shopping mall, allowing fashion houses and retailers to make sales via the Partner Program as well, often with limited input from Zalando.

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