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Zalando launches new campaign celebrating street culture and personal style

Jeremy Lim
21 March 2022

Zalando has launched its latest campaign, 'Go Noticed', to highlight the unique personal style that is at the heart of street culture.

Focusing on the heritage of street culture, individuality and creativity, the campaign features figures from across the European streetwear scene, including actor and singer Aron Piper, musicians Yendry and Żabson, French rapper Chilla and dance group Let It Happen.

Adding to the energy of the campaign is Jdid Club, a group of Parisian female creatives, Switzerland's SLIMKA, a rapper and member of Superwak Clique collective, Dani aka Wide Awake Earthquake, a DJ and sneakerhead, Brussels-born rapper JeanJass, Barcelona creative collective Cutemobb, fellow BCN creative and skater Pierre Leze and French biker creators Tito and Fimbo.

Aron Piper

Marius Brintrup, Zalando's Head of Buying, men shoes and accessories said: "The #GoNoticed campaign features a broad and diverse cast from across Europe, who prove that streetwear can look brilliantly different across the continent. At Zalando, we believe that our vast assortment gives people the chance to really experiment and express themselves through streetwear. The campaign looks to showcase this and celebrate the influence that anyone, anywhere can have on streetwear culture."

The 360 campaign was created in collaboration with creative agency Convoy and will run for up to 12 weeks.

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