Superdry today revealed an expected £10 million lower profit warning for its full year performance ending in April 2019, blaming the long hot summer, warmer than usual early autumn weather and foreign exchange rates, combined with weak consumer confidence.
The move from energy drinks to fashion may seem an unlikely one, but Red Bull has already successfully spread its branding wings into ownership of Red Bull Formula One racing team and Red Bull Salzburg Football Club, and all related merchandise and apparel, as well as supplying specialist kit for athletes in numerous fields.
It’s now having a real crack at the fashion market with a new collection called Alpha Tauri, as we find out from the man leading the drive, Ahmet Mercan, who is general manager of Alpha Tauri & head of global consumer products Red Bull.
Freshly landed in stores comes the much researched new AW18 Edmund Hilary collection, which has the backing of his son, Peter Hillary.
House of Fraser has acquired the freehold to the Frasers building in Glasgow for £95m safeguarding the future of the store and its 800 staff.
Coast, the premium women’s occasion wear retailer, was placed into administration today and fellow premium women’s chain Karen Millen quickly acquired its brand, website and concessions business. However Coast’s standalone stores and international concessions will close.
Superdry today unveiled a disabled mannequin shop window at its flagship Regent Street store with former Lance Bombardier, Daniel Richards, as part of a celebration of the brand’s partnership with Team UK for Prince Harry’s The Invictus Games, taking place in Sydney on 20-27 October.
Hugo Boss will open its first standalone HUGO store outside of London at the Bullring shopping destination in Birmingham next month.
Luxury lingerie brand Myla has opened the doors to its new Mayfair store, following the brand’s relaunch in the UK under its new CEO Garry Hogarth and creative director Gregor Pirouzi.