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The Index August 2021: The Sectors, The Channels, The Formats & The Behaviours

Lauretta Roberts
24 September 2021

We've hit the reset button on The Index, in partnership with Klarna – our unique brand and retail tracker that charts the behaviour of Britain's fashion shoppers.

The market has been completely transformed by the Covid-19 pandemic and this report provides you with the data to prove it. We quiz 2,000 nationally representative consumers, who have all shopped for fashion in the past three months, about where and how they have shopped for fashion in the prior three months, and find out their intentions to spend in the next six months.

In Part 1 of our study we find out which sectors (from online, to sportswear and luxury) are proving the most popular, and which formats (be that chain stores or independents) and channels (mobile, apps or physical stores) are attracting the most customers. Remember to look out for Part 2 of this study each month in which we track the fortunes and the customer sentiment towards (via our unique Buzz Scores) 100 leading brands.

View and download your copy of this month's The Index below.


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