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Footasylum, founded in 2005 by David Makin, emerged as a prominent sportswear and streetwear retailer. Catering to a youthful demographic, it offers a curated selection of footwear, apparel, and accessories from established and emerging brands.

Footasylum's focus on sneaker culture and urban fashion resonates with its target audience. The brand's growth from a single store to a nationwide presence reflects its ability to tap into contemporary trends, making it a sought-after destination for fashion-forward streetwear enthusiasts.

The Competition and Markets Authority ordered JD Sports to sell the business it bought in a £90 million deal in 2019 over competition concerns. The nature of the order from the CMA meant that JD Sports' would inevitably reduce the price it hoped to obtain for the chain. In 2022, JD Sports confirmed the sale to private equity firm Aurelius Group for £37.5 million.

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