Lacoste is a sportswear, lifestyle brand, born of the inventiveness of a tennis champion, Ren Lacoste, who created the first polo shirt, the L.12.12, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis court.
Nicknamed the Crocodile by the press, in the late 1920's when he was a multiple Grand Slam tennis champion, Ren Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.
Today, Lacoste is present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world.
