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Description:

Launched in 2005 by Emily Bendell, Bluebella is a British luxury lingerie company selling in the US, Australia, France and Italy. In 2013, Bluebella won the official licence for UK and Ireland to produce a lingerie range based on the Fifty Shades of Grey novels.

In 2016, the company raised over £1m in a crow-fund in order to expand in the US and is stocked on many online retailers including Selfridges and ASOS. The same year, Bluebella worked with three GB Olympic athletes on a body confidence campaign called #BeStrongBeBeautiful to get more schoolgirls back into sport and fitness.

Company Information
Annual Sales:
£1.56m
Segments / Shopping Categories:
Lingerie; Nightwear; Swimwear
Parent Company/Key Investors:
The FSE Group. Has raised nearly £1m in three funding rounds, including a raise via CrowdCube in 2016.
CONTACT INFORMATION
Head Office Address:
G24 The Lightbox, 111 Power Road London W4 5PY
Head Office Telephone:
01225 310 187
KEY EXECUTIVES:
Chief Executive:
Emily Bendell
Social Media:
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