Founded by Wimbledon champion Fred Perry and Austrian footballer Tibby Wegner in 1952, Fred Perry introduced the iconic polo shirt. Originally designed for sport, the laurel wreath logo became a symbol of both sportsmanship and British subculture.
The brand's blend of sports and fashion captured attention, extending its influence beyond the court. Collaborations and innovative designs have kept Fred Perry at the forefront of timeless style, solidifying its status as an enduring cultural icon.
For the latest news about Fred Perry, see our related stories below company information.
Fred Perry to celebrate 70 years of its polo shirt at Design Museum exhibition
In Review 2021: the year when two was better than one as brand collaborations got hot
In Pictures: Fred Perry opens Manchester flagship in Bruntwood Works’ Afflecks building
The Interview: Richard Gilmore, Managing Director, Fred Perry and Adam Waterfield, Managing Director, George Cox
