Pandora is a Danish jewellery manufacturer and retailer. Founded in 1982 by Per Enevoldsen, the company started as a family-run jewellery shop in Copenhagen.
Pandora is most known for its customisable charm bracelets, designer rings, earrings, necklaces and watches. Pandora became the world's third-largest jewellery company in terms of sales, after Cartier and Tiffany & Co. In 2011, more than one piece of Pandora jewellery was sold every second on average.
In May 2021, Pandora announced that the company would phase out mined diamonds in favour of gems manufactured in a laboratory. The new diamond jewellery was first sold in the UK before being sold globally in 2022.
For more news about Pandora, see our related stories below company information.