Pandora to launch ‘Art of Loves’ experiential pop-up on London’s South Bank

Pandora, which the British Fashion Council recently announced as the Principal Partner of The Fashion Awards 2023, has announced plans to open a new pop-up experience on London’s South Bank – to run from 9-19 November.

The jewellery brand is working with creative agency Backlash on the unique activation, which has been inspired by Pandora’s Christmas campaign, ‘Loves Unboxed’.

It is designed to look like a huge Pandora jewellery box, welcoming everyone who walks through its doors into an art installation which celebrates different interpretations of ‘Loves’ via five of the UK’s “most exciting up and coming artists”: Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy.

Taking centre stage in Potters Field Park near Tower Bridge, guests who visit the activation will not only be able to view the artists’ installation, but will also have the opportunity to create their own piece of art, via a bespoke interactive platform.

After creating their own artwork, visitors will then have the opportunity to showcase their designs on digital screens which will surround the exterior of the pop-up, or print their designs off as personalised wrapping paper.

Sarah Chenery, Marketing Director of Pandora UK and Ireland, said: “We are delighted to be working with Backlash on this innovative activation. At the heart of our Christmas campaign is the idea of celebrating all types of love and we wanted to bring this concept to life for consumers in a fun and engaging way.

“Pandora is a brand which celebrates self expression, and so we’re particularly excited to be working with five talented artists who have all interpreted the concept in their own unique way, whilst also giving consumers the opportunity to do the same.”