Our unique, targeted approach to our commercial partnerships allows us to significantly reduce your sales conversion journey. All of our partnerships are created bespoke, based on your objectives. Partnering with us is not about attaching your logo to our projects, it’s about co-creating unique experiences and content that will enhance your brand positioning and garner new connections.
To request a media pack and discuss your needs please email [email protected].
Our Brief:
Bleckmann Fashion & Lifestyle is one of Europe’s leading 3PL end2end solutions providers for both B2B & B2C sales platforms.
We decided sometime back to increase our presence here in the UK which was partly driven by our existing brand portfolio wanting this same service on the ground in the UK as well providing a toolbox of solutions to combat Brexit and provide brands with the next level of growth they were missing.
Our Aim:
The key strategy in building our stake holding in the UK was firstly to source a partner at the top of their game when it came to Marketing & Media Management.
They also needed to be knowledge lead, network driven and extremely passionate and able to go way above and well beyond the normal in proving they were of the very mesh that makes up the fibre and heart of the UK fashion & Lifestyle Industry.
Our Result:
After trialling several options and various marketing platforms, TheIndustry.fashion came out a clear winner.
Headed up by Lauretta & Antony who between them have amassed vast experience was a real bonus; along with their passion, drive and expertise, Bleckmann have now forged an amazing winning partnership built on solid communication, an endeavour in making sure that we achieve our aims together and a friendship that’s key to both our successes…
“TheIndustry.fashion has been a critical partner for us at Klarna. We have worked with them for 3+ years , they have been a brilliant resource in delivering B2B growth and hitting key decision makers within the fashion industry. In terms of marketing collateral, it has spanned events, podcasts, advertorials, white papers, digital display / takeovers and general sector introductions (their connections are second to none). Equally they have been a very vocal champion of our brand in forums outside of our commercial partnership. Above all, they’re are brilliant humans and wonderful to work with”
“TheIndustry.fashion has been a great partner for us over the years in reaching key brands and industry contacts for our business. Beyond the amazingly curated events that attract the target right attendees in an intimate setting, the content curation and digital amplification of our sponsored content has provided us amazing leads. The insightful piece of content we developed in partnership with The Industry.fashion was able to be used as an evergreen thought leadership piece while driving additional leads for us. We're delighted to continue working with their team as our business needs evolve to meet industry challenges.
"Quite simply, TheIndustry.fashion team are a joy to work with. Torque have partaken in a considerable number of roundtable and masterclass type events in the past, with multiple partners, so we have a fairly solid base for comparison. What really sets TheIndustry.fashion apart is the time and energy they dedicate to you as a partner. It is shown in every detail of the process, planning, content creation, guest curation, venue selection, even the welcome refreshments for the guests.
Importantly, their formats are flexible, it’s not an off the shelf approach which you so often find. They bring their expertise on an industry they know inside out whilst allowing you to intertwine yours (in our case on logistics for fashion and retail), fine tuning formats to suit the subject matter and audience. Likewise, they listen carefully to your requirements regarding target accounts and diligently find those that fit. All of this results in genuinely useful and interesting content being provided to an audience that is engaged."
“more2 has never done a partnership event of this kind before so it was a leap of faith for us, but the team at TheIndustry.fashion are a joy to work with from beginning to end. Any concerns we had around diluting our brand or getting the right people in the room were immediately put to rest by the team.
On the day we had exactly the number of senior decision makers we had asked for within our target account list. The pre-event activity, audience curation and set up of the day meant that the room was super engaged (and the venue was gorgeous too!). In terms of ROI we have had 50% of attendees request a 2nd conversation which is considerably higher than we would expect at other industry events carrying a similar cost. I wouldn’t hesitate in working with the TheIndustry.fashion again for both lead generation purposes and raising brand awareness within the retail space.”
“We have loved working with the team at TheIndustry.fashion. We collaborated on an insightful piece of research which they turned into a fantastic report which we launched at an event they hosted. The campaign sparked lots of interest which resulted in conversations with some amazing brands. We're delighted with the results so far”
