Cath Kidston opened her first store in 1993 in Notting Hill, selling floral ironing board covers. Instantly recognisable, Cath Kidston has created a strong visual identity rooted in floral chintz.
Today, the brand had expanded into numerous product categories including bags, accessories, fashion, homewares.
In April 2020, Cath Kidston has filed notice of its intention to appoint Alvarez & Marsal as administrators as the stresses of the coronavirus shut-downs affected the retailer, resulting in the closure of almost all UK stores. Under the arrangement, the company planned to continue trading online and via its wholesale and franchise businesses.
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