Nike is a global sportswear brand founded in 1964 by Bill Bowerman, a track coach, and Phil Knight, a middle-distance runner, originally as Blue Ribbon Sports. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory.
Known for its innovative athletic footwear, apparel, and equipment, Nike revolutionised sports marketing with iconic endorsements from athletes like Michael Jordan and Serena Williams. The brand's "Just Do It" slogan and Swoosh logo are globally recognised symbols of performance and inspiration.
The business markets its products under its own brand, as well as Golf, Pro, Nike+, Air Jordan, Blazers, Air Force 1, Dunk, Max, Foamposite, Skateboarding, CR7, and subsidiaries including Jordan Brand and Converse.
For more news about Nike, see our related stories below company information.
