Outsider was launched in 2009 with a mission statement of “Ethical fashion should just look like fashion”. This label ultimately believes in creating and designing beautiful garments with a thoughtful approach.

Outsider garments can be worn and loved season after season. This label believes good clothes do not go out of fashion. This brand is inspired by the items that have been in wardrobes for years as the brand believes true style is timeless, not transient and throwaway. Outsider create versatile day-to-evening pieces that are made to the highest quality.

Outsider fashion styles have found favour with actresses Elizabeth Moss and Emma Thompson, as well as Livia Firth of Eco Age & The Green Carpet Challenge. This label also count numerous creative professional women among its fans and love to showcase them through its blog.