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Description:

In 1978, Renzo Rosso put his love for fashion into practice and started working for a clothing manufacturer called Moltex, which was owned by Adriano Goldschmied. Goldschmied is known as the Godfather of denim, being behind AG Jeans, Citizens of Humanity and Goldsign. After working for Adriano for a while, Renzo used a loan from his father to buy a 40% holding in the company, which he then changed the name to Diesel.

What Rosso really pioneered with Diesel was distressed denim and clever marketing. He envisaged a brand that would stand for passion, individuality and self-expression. Today, it is available in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

Company Information
Annual Sales:
Diesel €960M; OTB Group €1.52B
Segments / Shopping Categories:
womenswear; menswear;
Company Size (No. of Employees):
7,000
Parent Company/Key Investors:
OTB Group (Only The Brave)
Key Concessions:
Selfridges; House of Fraser; Bentalls
UK Concessions:
14
Key Locations:
UK; Italy; USA; Japan
UK Standalone Stores:
17
CONTACT INFORMATION
Head Office Address:
Via Dell'Industria 4-6 Breganze VI 36042
Head Office Telephone:
0800 977323
KEY EXECUTIVES:
Chief Executive:
Marco Agnolin (CEO)
Marketing Director:
Dario Gargiulo (Chief Marketing Officer)
HR Director:
Paolo Crovato
Digital Director:
Eva Gallocchio (Director of Commerce & Omnichannel)
Social Media:
Twitter:
View Twitter
Instagram:
View Instagram
Facebook:
View Facebook
Key Brands Stocked:
Diesel; Diesel Black Gold; Diesel Kid

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