Frasers Group, formally known as Sports Direct Group, operates over 700 sports stores around the UK and Europe as well as 50 e-commerce websites, owning retailers including House of Fraser, Sports Direct, Flannels, Jack Wills and USC.

Headed by CEO Mike Ashley, the group has been rapidly expanded through acquisitions. In 2018 it acquired House of Fraser out of administration and went on to buy Evans Cycles and Sofa.com.

In 2020, Frasers Group opened up a multi-brand flagship store in Birmingham, with more to open in 2021. The store features the company's new premium interior design across multiple floors and boasts some of the biggest names in sportswear including Nike, Adidas and Under Armour.

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