Frasers is back at it again, this time snapping up fitness brand
There's no rest for Michael Murray-led Frasers, which just made its latest acquisition of WIT Fitness - CrossFit and fitness brand.
Frasers is again back in headlines, this time for snapping up the 2014-founded performance brand. James France, Frasers Group Head of Acquisitions, confirmed the acquisition: "We are pleased to have acquired the assets and IP of WIT Fitness, a globally recognised CrossFit and fitness performance brand.
"This acquisition supports our ambition to be a world-leading sports retailer, by bringing another elevated sports brand into Frasers Group’s diverse ecosystem. We look forward to investing in the future success of this globally recognised brand."
WIT describes itself as a brand for the training-obsessed. Its site reads: "We are the go-to-training experts offering the best and latest kit for the training obsessed, from entry to elite level. We provide the training consumer with the selection they want and the choice they deserve."
This comes just days after the group announced it levelled up its stakes in ASOS and Boohoo yet again, continuing to fuel rumours of an ASOS and Boohoo mega-merger.
Last month, Frasers also snapped up Zee & Co – a small chain store with locations in Essex and London.
