ARMARIUM is an omnichannel rental platform which creates a unique client experience with some of the most coveted designer fashion selection from brands such as Emilio Pucci, Christopher Kane, Rochas and Missoni to rent online, access to personalized recommendations courtesy of top stylists around the globe (the Style Brigade) and in-person touch points via a New York City showroom and global pop-up experiences.
The ARMARIUM website offers an innovative lineup of premiere technology, a digital styling bot (the ARMIBOT), and editorial features alongside a seamless in-store retail integration, the first of its kind.
ARMARIUM was launched in 2015 to give women a chance to wear the runway looks that were typically only afforded to celebrities, stylists, and editors.