Established in 1997 in Wales, TOAST is a British fashion and lifestyle brand selling simple, curated and high-quality clothing as well as homeware. The brand has studios both in London and Swansea and is one of the very few British brands with its own full pattern room. The label has shops around the UK and is also sold in many John Lewis stores.
It was founded by Jamie and Jessica Seaton who sold a majority (75%) stake to French Connection in 2000. Last year French Connection and the Seatons sold the business to the Scandinavian fashion group Bestseller for £23.3m.