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Description:

Established in 1997 in Wales, TOAST is a British fashion and lifestyle brand selling simple, curated and high-quality clothing as well as homeware. The brand has studios both in London and Swansea and is one of the very few British brands with its own full pattern room. The label has shops around the UK and is also sold in many John Lewis stores.

It was founded by Jamie and Jessica Seaton who sold a majority (75%) stake to French Connection in 2000. Last year French Connection and the Seatons sold the business to the Scandinavian fashion group Bestseller for £23.3m.

Company Information

Annual Sales:

£19,000,000

Segments / Shopping Categories:

womenswear; footwear; jewellery

Parent Company/Key Investors:

Bestseller A/S

Key Concessions:

Peter Jones; John Lewis

UK Concessions:

Key Locations:

205 King's Road, London, SW3 5ED 191 Westbourne Grove, London, W11 2SB 103 High Street, Oxford, OX1 4BW

UK Standalone Stores:

CONTACT INFORMATION

Head Office Address:

3rd Floor, Matrix Beta, Matrix Business Park Swansea SA6 8RE

Head Office Telephone:

0333 400 5200

Website:

https://www.toa.st/uk/

KEY EXECUTIVES:

Chief Executive:

Suzie de Rohan Willner

Retail Director:

Neil Hobson (Head of Retail)

Buying Director:

Nikki Sher - Head of Buying; Jackie Thom - Head of Merchandising

Design Director:

Laura Shippey - Head of Design; Britton Newell - Art Director

Social Media:

Twitter:

Instagram:

Facebook:

Linked-in:

Key Brands Stocked:

Toast

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