PrettyLittleThing is a UK-based womenswear fashion retailer, targeted towards a 16-35 demographic. The business was founded in 2012 by Umar and Adam Kamani, the sons of Boohoo Co-Founder Mahmud Kamani.
Originally launched as an accessories-only website, PrettyLittleThing has rapidly grew into one of the biggest online womenswear brands, working strategically with celebrities and influencers to build its reputation.
For more news about PrettyLittleThing, see our related stories below company information.
PrettyLittleThing handles their own PR.
Pippa Brookfield - Influencer and PR Manager
020 3598 7240
Amy Simon - Senior Influencer & PR Manager
020 3598 7241