PrettyLittleThing is a UK-based womenswear fashion retailer, targeted towards a 16-35 demographic. The business was founded in 2012 by Umar and Adam Kamani, the sons of Boohoo Co-Founder Mahmud Kamani.
Originally launched as an accessories-only website, PrettyLittleThing has rapidly grew into one of the biggest online womenswear brands, working strategically with celebrities and influencers to build its reputation.
For more news about PrettyLittleThing, see our related stories below company information.
PrettyLittleThing handles their own PR.
Pippa Brookfield - Influencer and PR Manager
020 3598 7240
[email protected]
Amy Simon - Senior Influencer & PR Manager
020 3598 7241
[email protected]
PrettyLittleThing CEO Umar Kamani steps down as he looks to build new brands
PrettyLittleThing is increasing its offline presence with London showroom
PrettyLittleThing launches first ever vintage collection with Love Island’s Indiyah
London Fashion Week February 2022 highlights: PrettyLitteThing by Molly-Mae
PrettyLittleThing asks Manchester City Council to rename a street after brand
Boohoo signs up to tougher ethical standards regime as sales continue to soar
PrettyLittleThing capitalises on ASOS's Topshop launch with targeted Google advert
