PrettyLittleThing is a UK-based womenswear fashion retailer, targeted towards a 16-35 demographic. The business was founded in 2012 by Umar and Adam Kamani, the sons of Boohoo Co-Founder Mahmud Kamani.
Originally launched as an accessories-only website, PrettyLittleThing has rapidly grew into one of the biggest online womenswear brands, working strategically with celebrities and influencers to build its reputation.
In September 2024, Umar Kamani confirmed that he would be returning to the helm of PrettyLittleThing, marking the beginning of a "new chapter" for the fast fashion giant following his exit from the company the previous year.
For more news about PrettyLittleThing, see our related stories below company information.
PrettyLittleThing handles their own PR.
Pippa Brookfield - Influencer and PR Manager
020 3598 7240
pippa.brookfield@prettylittlething.com
Amy Simon - Senior Influencer & PR Manager
020 3598 7241
amy.simon@prettylittlething.com
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