PrettyLittleThing is a UK-based fashion retailer, aimed at 16-35-year-old women. The business was founded in 2012 by Umar and Adam Kamani, sons of Boohoo co-founder Mahmud Kamani.
Originally launched as an accessories-only website, PrettyLittleThing has rapidly grew into one of the biggest online womenswear brands, working strategically with celebrities and influencers.
For more news about PrettyLittleThing, see our related stories below company information.
PrettyLittleThing handles their own PR.
Pippa Brookfield - Influencer and PR Manager
020 3598 7240
pippa.brookfield@prettylittlething.com
Amy Simon - Senior Influencer & PR Manager
020 3598 7241
amy.simon@prettylittlething.com
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Boohoo signs up to tougher ethical standards regime as sales continue to soar
PrettyLittleThing capitalises on ASOS's Topshop launch with targeted Google advert
PrettyLittleThing submits planning application to expand its Manchester HQ
PrettyLittleThing criticised on social media for selling fishnet face mask
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