PrettyLittleThing has announced the appointment of Molly-Mae Hague as UK and EU Creative Director, and has launched her first exclusively designed collection with the company.
Having previously worked with the brand as their UK Brand Ambassador and curating a range of edits, behind the scenes videos and podcast interviews, the influencer star has now joined the brand in a yearlong partnership working alongside their in-house Creative and Brand team throughout 2021 and 2022.
In this new role, Hague will take an active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK and EU.
Hague has also launched a 30-piece clothing collection featuring dresses and swimwear, ranging from sizes 4-30, priced between £5-50. She will design two more full collections for PrettyLittleThing, as well as editing the brands usual offerings.
Umar Kamani, CEO at PrettyLittleThing, said: “This felt like a natural fit for us. Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand. We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.”
Speaking on her new position, Molly-Mae added: “I am so excited to announce my new role as Creative Director of PrettyLittleThing for the UK and EU. It's a dream to continue working with my favourite brand and we have so much to show you all! This is just the start.”
“I hope you’re all ready for my visions to come to life within this incredible brand. To celebrate this huge news I’m bringing you without a doubt my best collection to date.”