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PrettyLittleThing to launch Depop-style re-sale platform

Camilla Rydzek
15 February 2022

PrettyLittleThing Creative Director Molly-Mae Hague has told the media that the fast fashion retailer will launch a Depop-like marketplace later this year. 

The move is designed to drive sustainability by encouraging shoppers to move away from wasteful fast-fashion habits that see them quickly disposing of fashion items after they were purchased. Hague said the platform, which she will be one of the first people to unveil to world, would allow users to re-sell their clothing irrespective of brand, from Gucci to Asos and PrettyLittleThing (PLT).

Hague said the app would make its UK debut in May before also being rolled out in the US in the second half of 2022. She also said that she will be promoting the new marketplace when it launches by putting some of her personal wardrobe on the platform, with profits donated to charity.

Molly-Mae Hague was appointed as PrettyLittleThing's UK and EU Creative Director last August and launched her first exclusively designed collection with the company the same month. Having previously worked with the brand as their UK Brand Ambassador and curating a range of edits, behind the scenes videos and podcast interviews, the influencer star joined the brand in a year-long partnership working alongside their in-house Creative and Brand team throughout 2021 and 2022.

“There is so much in my wardrobe at home that I don’t wear anymore. Stuff that people can’t get hold of. I still get messages saying ‘I’m desperate for this blazer.’ People now will have the second opportunity to shop for those things that they can’t get anymore,” Hague told WWD.

Hague will be unveiling her creative vision for the Boohoo-owned brand at a special event during London Fashion Week taking place tomorrow evening (16 February). She has promised to deliver an "elevated" vision for the Manchester-based brand.

PrettyLittleThing parent Boohoo Group has been taking bold steps to improve its approach to sustainability and ethical business following accusations of underpayment of staff at suppliers to the group in Leicester. The group, which also owns brands including Nasty Gal, BoohooMAN and Miss Pap, has been accused of promoting a throwaway culture for fashion with its fast turnaround of stock and cheap prices but after an independent inquiry it has reshaped its supplier base and begun the process of establishing its own garment manufacturing site in Leicester. Its board are now all targeted on achieving certain ESG targets alongside financial goals.

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