When Bravissimo founder, Sarah Tremellen, had trouble finding an attractive bra to fit her, she was adamant that big boobed women like herself deserved a better deal when buying lingerie. She started Bravissimo as a mail order company from her living room in 1995. Twenty three years later, Bravissimo is a dynamic multi-channel retailer, offering lingerie, swimwear and clothing to fit and flatter women who are a D-L cup.

They have been in the Times Top 100 Places to Work for the last 11 years and have expanded into the US with a dedicated website and a standalone Bravissimo store planned.