The Place London was set up by Simon Burstein, former chief executive of London designer boutique Browns, to showcase rising British star designer Alice Archer. Alice creates her embroidered and printed designs in exquisite fabrics from her studio on the premises, providing face-to-face fashion advice and styling. Other labels include Belgian designer Sofie D'Hoore, Mimi Berry handbags, Majestic Filatures, Mes Demoiselles and Katya Dobryakova.
The Place London for Mens at 31 Connaught Street also opened two doors away from Womens. The Place London has also hventured into menswear, with timeless strong ties and Leathersmith of London heritage.