Established by Serbian designer Roksanda Ilinčić, Roksanda is a premium fashion brand and has been part of the London Fashion Week schedule since 2005. The brand opened its forst store in 2014 and, the same year, the designer was named Business Woman of the Year at the Harper's Bazaar UK Women of the Year Awards.
The collections are instantly recognisable due to their sophisticated and feminine yet playful and effortless style. The brand is reported to be looking for a new backer as Eiesha Bharti Pasricha looks to exit.