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Mount Street to share exclusive behind the scenes snippets at virtual LFW

Sadiyah Ismailjee
11 June 2020

The newly digital London Fashion Week will launch on Friday morning with luxury shopping area Mount Street sharing behind-the-scenes into the working lives of some of its top luxury and high-end designers.

Designers to be featured in the behind the scenes exclusive video include Roksanda, Erdem and Roland Mouret exclusively. Viewers will be given the opportunity into a rare look at the designers working lives as well as the design and production processes.

The coronavirus pandemic has forced many industries into adjusting the way it operates and engages with its customers and. This move is part of great effort by the fashion and retail industry, a key sector in the British economy, aiming to get back up and running again.

The video will feature Erdem sharing an exclusive glimpse at the Pre-Fall 2020 collection. This will differentiate from the traditional runway shows or lookbooks which showcase individual collections. Instead, the footage will capture the talent and craftsmanship that goes into producing  collections, such as small fine details which make a design.

Viewers will also see Roland Mouret presenting how he incorporates fabric into his designs seen on the runways.

And Roksanda “showcases the creative processes coming to life”. This will include bold splashes of paint which influence his collections as well as the intricate window displays “that build the narrative of the in-store experience."


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