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Description:

United Colors of Benetton is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. The Benetton Group has a network of approximately 5,000 stores worldwide.

Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide.

In 1989, Toscani refocused Benetton's advertising strategy under the "United Colors of Benetton" campaign.

For the latest news about United Colors of Benetton, see our related stories below company information.

Company Information
Revenue:
€1.004 billion (2022)
Segments / Shopping Categories:
Menswear; Womenswear; Kidswear; Footwear; Accessories
Company Size (No. of Employees):
1,500 (2020)
Payment Methods:
Debit card; Credit card; American Express; PayPal; Klarna
Delivery Options:
Standard delivery
Key Countries Shipped To:
UK; Ireland; France; Italy; Germany; US; Canada
UK Standalone Stores:
27
CONTACT INFORMATION
Head Office Address:
1 Via Villa Minelli Italy 31050
Head Office Telephone:
+39 0422 5191 11
PR Company:

United Colors of Bennetton handles PR internally for some projects

16 Corso di Porta Vittoria
Milan, Italy, 20122
+39 0285 9645 11

Anna Pellizzola
[email protected]

KEY EXECUTIVES:
Chairman:
Luciano Benetton
Chief Executive:
Massimo Renon
Managing Director:
Francesca Svab
Product/Trading Director:
Carlo Benedetti
Creative Director:
Andrea Incontri
Chief Financial Officer:
Lars Nielsen
Chief Digital Officer:
Antonio Patrissi
Social Media:
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