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Description:

Founded in 1982, Sports Direct is the UK's largest retailer of sporting goods, offering a variety of sports, fitness, fashion and lifestyle brands.

Headed by Frasers Group CEO Mike Ashley, dubbed the "Hoover of the high street" for his prolific deal making, Sports Direct features world famous brands such as Nike, adidas and Puma, as well as internal brands such as Dunlop, Slazenger, Everlast, Lonsdale and Karrimor.

For the latest news about Sports Direct, see our related stories below company information.

Company Information
Annual Sales:
£2.2 billion (Sports Direct and USC, 2020)
Segments / Shopping Categories:
menswear; womenswear; kidswear; footwear; activewear; swimwear; accessories; underwear
Company Size (No. of Employees):
11,053
Parent Company/Key Investors:
Frasers Group
Payment Methods:
Debit card; Credit card; American Express; PayPal; Apple Pay; Alipay; Gift cards
Delivery Options:
Standard delivery; Next Day delivery; Click and Collect
Number of Countries Shipped To:
118
Key Countries Shipped To:
UK; Europe; US; Canada; China; India; Japan; UAE; New Zealand; Australia
UK Standalone Stores:
367 (Sports Direct and USC)
CONTACT INFORMATION
Head Office Telephone:
0344 245 9200
PR Company:

Sports Direct handles its own PR.

[email protected]

KEY EXECUTIVES:
Chief Executive:
Mike Ashley
Head of Retail:
Louise Bagshaw
Head of Buying:
Alex Mace
Chief Financial Officer:
Chris Wootton
Head of HR:
Sharon Goodman
Chief Marketing Officer:
Beckie Stanion
Leasing Director:
Lee Clarke (Retail Area Manager)
Digital Director:
Niall Sutherland
Social Media:
Twitter:
View Twitter
Instagram:
View Instagram
Facebook:
View Facebook
Linked-in:
View Linked-in
Apple App Store:
View on App Store
Google Play Store:
View on Google Play
Key Brands Stocked:
Adidas; Airwalk; Ben Sherman; Calvin Klein; Champion; Converse; Crocs; Diesel; DKNY; Dunlop; Firetrap; Karrimor; Lee Cooper; Lonsdale; New Balance; Nike; Puma; Reebok; Sketchers; Ugg
Student Discount:
Sports Direct offers students 10% off with Voucher Codes
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