Founded in 1982, Sports Direct is the UK's largest retailer of sporting goods, offering a variety of sports, fitness, fashion and lifestyle brands.
Headed by Frasers Group CEO Mike Ashley, dubbed the "Hoover of the high street" for his prolific deal making, Sports Direct features world famous brands such as Nike, adidas and Puma, as well as internal brands such as Dunlop, Slazenger, Everlast, Lonsdale and Karrimor.
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Sports Direct handles its own PR.