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Description:

Founded in 1982, Sports Direct is the UK's largest retailer of sporting goods, offering a variety of sports, fitness, fashion and lifestyle brands.

Headed by Frasers Group CEO Mike Ashley, dubbed the "Hoover of the high street" for his prolific deal making, Sports Direct features world famous brands such as Nike, adidas and Puma, as well as internal brands such as Dunlop, Slazenger, Everlast, Lonsdale and Karrimor.

For the latest news about Sports Direct, see our related stories below company information.

Company Information
Annual Sales:
£2.2 billion (Sports Direct and USC, 2020)
Segments / Shopping Categories:
menswear; womenswear; kidswear; footwear; activewear; swimwear; accessories; underwear
Company Size (No. of Employees):
11,053
Parent Company/Key Investors:
Frasers Group
Payment Methods:
Debit card; Credit card; American Express; PayPal; Apple Pay; Alipay; Gift cards
Delivery Options:
Standard delivery; Next Day delivery; Click and Collect
Number of Countries Shipped To:
118
Key Countries Shipped To:
UK; Europe; US; Canada; China; India; Japan; UAE; New Zealand; Australia
CONTACT INFORMATION
Head Office Telephone:
0344 245 9200
PR Company:
Sports Direct handles its own PR. sdpr@sportsdirect.com
KEY EXECUTIVES:
Chief Executive:
Mike Ashley
Head of Buying:
Alex Mace
Chief Financial Officer:
Chris Wootton
Social Media:
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