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Description:

Sports Direct is a British sporting goods retailer founded in 1982 by Mike Ashley. Originally a single store in Maidenhead, the business rapidly expanded, becoming the UK’s largest sports retailer. Known for offering discounted sportswear, footwear, and equipment, Sports Direct carries major brands like Nike, Adidas, and its in-house labels such as Slazenger and Lonsdale.

The company rebranded as Frasers Group in 2019, reflecting its broader retail portfolio, including premium and lifestyle brands. Sports Direct remains a dominant force in the sports retail industry, with stores across the UK and beyond.

For the latest news about Sports Direct, see our related stories below company information.

Company Information
Revenue:
£5.56 billion (Frasers Group, 2023)
Segments / Shopping Categories:
Menswear; Womenswear; Footwear; Kidswear; Sportswear; Accessories
Company Size (No. of Employees):
27,531 (Frasers Group, 2022)
Parent Company/Key Investors:
Frasers Group
Payment Methods:
Debit card; Credit card; American Express; PayPal; Apple Pay; Alipay; Gift cards
Delivery Options:
Standard delivery; Next Day delivery; Click and Collect
Number of Countries Shipped To:
118
Key Countries Shipped To:
UK; Europe; US; Canada; China; India; Japan; UAE; New Zealand; Australia
UK Standalone Stores:
367 (Sports Direct and USC, 2022)
CONTACT INFORMATION
Head Office Address:
Unit A, Brook Park East Shirebrook NG20 8RY
Head Office Telephone:
0344 245 9200
Website:
https://www.sportsdirect.com
PR Company:

Sports Direct handles its own PR.

[email protected]

KEY EXECUTIVES:
Chairman:
Sir Jon Thompson
Chief Executive:
Michael Murray
Product/Trading Director:
Nicola Tibbs
Director of E-Commerce:
Niall Sutherland
Chief Financial Officer:
Chris Wootton
HR Director:
Andy Brown
Social Media:
Twitter:
View Twitter
Instagram:
View Instagram
Facebook:
View Facebook
Linked-in:
View Linked-in
Apple App Store:
View on App Store
Google Play Store:
View on Google Play
Key Brands Stocked:
Adidas; Airwalk; Ben Sherman; Calvin Klein; Champion; Converse; Dunlop; Firetrap; New Balance; Nike; Puma; Reebok

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