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Sports Direct to double presence at Manchester Arndale

Tom Shearsmith
08 February 2022

Manchester Arndale has announced that Sports Direct will be doubling the size of its location at the shopping centre, signing a new 15-year lease for a flagship store.

The new agreement will see Sports Direct relocate from its current 29,000 sq ft unit to a five floor 58,500 sq ft space, formally occupied by BHS. The larger store, set to open in late 2022, will feature its collection of brands including USC, Game, Evans Cycles, and Belong esports arena.

The Manchester location will be the third flagship location to feature the Frasers Group's elevated design and strategy, alongside Birmingham and London.

Brands featured at Sports Direct include Nike, Adidas, Under Armour, Asics and Puma, across men's, women's and children's. USC offers a mix of premium branded denim, urban fashion, accessories and footwear from brands, including Champion, Levi’s, Hilfiger Denim, Lacoste and Calvin Klein.

Sports Direct Arndale concept

Sports Direct’s expansion comes on the back of a busy end to the year for Manchester Arndale as it welcomed brands such as Debenhams, Tommy Hilfiger, Canada Goose, Kurt Geiger and Carvela.

Scott Linard, Portfolio Director at M&G Real Estate, said: “Despite the challenges faced by the retail industry over the past few years, Manchester Arndale has remained resilient throughout the pandemic, completing 25 new leases throughout 2020 and 2021. We are therefore delighted that Sports Direct have not only chosen to commit its long-term future to the centre, but also double the size of its store. This demonstrates the confidence that major retailers have in Manchester Arndale as every year it attracts millions of visitors from across the North West and beyond thanks to its prime city centre location, excellent transport links, and its eclectic mix of leisure operators, F&B providers, and international brands.

“Sports Direct is a key driver of footfall for the centre, as it appeals to Manchester’s love of sport and especially to the younger demographic in the city. This latest letting is set to be the start of an action-packed year for Manchester Arndale as we look forward to growing our diverse mix of tenants to ensure it remains the North West’s premier shopping destination.”

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