Launched in 1989, George is now sold in over 500 ASDA stores and through an online e-commerce site.
George has built up a reputation in the UK for quality and value, offering affordable and ethically sourced clothing for the whole family - encompassing menswear, womenswear, kidswear and baby clothing.
In 2004, the George clothing brand was extended to a number of standalone George stores on the high street. However in 2008 all standalone stores were closed due to high rental costs resulting in low profitability.
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