Launched in 1989, George is now sold in over 500 ASDA stores and through an online e-commerce site.
George has built up a reputation in the UK for quality and value, offering affordable and ethically sourced clothing for the whole family - encompassing menswear, womenswear, kidswear and baby clothing.
In 2004, the George clothing brand was extended to a number of standalone George stores on the high street. However in 2008 all standalone stores were closed due to high rental costs resulting in low profitability.
For more news about George at Asda, see our related stories below company information.
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