George at Asda outperforms market thanks to 'soaring growth'

George at Asda has today announced "soaring growth" in fashion sales over the six months ending 3 March 2024, significantly outperforming its competitors.

The results reflect George at Asda becoming the third-largest fashion retailer by sales volume in the UK. The business puts this down to its "ongoing focus on style, quality and value while allowing busy customers to shop for groceries and fashion all under one roof".

It grew online fashion sales by value by 13.4% over the 24 weeks to 3 March, according to data collector Kantar.

George also outperformed the fashion market in Asda’s stores. Its fashion sales by value in-store rose by 5% over the 24 weeks, compared to 0.7% across the market. George’s in-store fashion sales volume growth of 1.1% streaked ahead of a sharp 5.5% fall across the sector.

Liz Evans, Managing Director of George, said: "Our mission is to deliver great quality and style at a brilliant price across our George clothing and homeware ranges and it’s great to see it’s working for our customers.

"Demand and growth in the last 6-month period is reflective of the investment into our teams, product and channels as we reinvigorate our brand and focus on understanding what our customers need and value.

"As we continue to reinvigorate our retail proposition and build customer-centric destinations, our outperformance to the market demonstrates the growth potential George has. Early sales indications from our Spring collections suggest George will continue to win in womens and menswear whilst maintaining its position as the UK’s third-largest apparel retailer by sales volume."