Launched in 2012 by Australian entrepreneur Donna Ida Thornton, Donna Ida is a British denim and ready-to-wear label.
The core collection comprises of high-waisted jeans which included Ivy the High Top Skinny, Rizzo the High Top Ankle Skinny and Jeanie the High Top Cigarette Leg.
The brand is stocked in luxury fashion retailers such as Harvey Nichols and many independent boutiques across the UK.