Founded by Donna Ida Thornton in 2006, Donna Ida is a renowned denim-focused brand. Starting as a single boutique in London's Chelsea, it has grown into a destination for premium jeans and contemporary fashion. Donna Ida's unique approach to denim fitting and styling established her as the "Jeans Guru."

The brand offers curated collections of denim and ready-to-wear, with a commitment to empowering women through well-fitting jeans. Donna Ida's influence on the denim landscape reflects her dedication to combining comfort, style, and individuality.

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