Bestseller is a privately held family-owned fashion group based in Denmark.
Anders Holch Povlsen took over the running of his family-owned fashion business in 2000, aged just 28. Povlsen also has substantial stakes in many European online stores, such as Zalando, Nemlig, Whiteaway Group, Stylepit, Asos and Miinto.
In September 2018 the Danish fashion group announced the successful conclusion of its sale of 2 million shares in fashion etail giant ASOS, generating more than £112m in proceeds. Via a wholly owned subsidiary called Aktieselskabet af 5.5.2010, Bestseller had been amassing shares in ASOS since 2010 and last March took its stake to 29.16%, just beneath the 30% threshold at which it would have been obliged to make a take-over offer according to stock market rules.