Former swimwear model Melissa Odabash established her own swimwear company in 1999 with the launch of her first collection. She has been credited with re-introducing high fashion into the swimwear world’ and her label offers complementary ranges including everything from beachwear, accessories, childrenswear and sports luxe.

The brand is known for collaborating with Victoria’s Secret, Gwyneth Paltrow and American fashionista and stylist Rachel Roy.