Founded by Maria Erixon, Joakim Levin and Palle Stenberg in 2001, Nudie Jeans is a Swedish denim brand specialising in raw and prewashed denim for both men and women.
The label is known for using only organic cotton and for having their own repair service in every shop, where people can bring their ripped Nudie jeans and have them mended.
The denim brand is sold in shops around the world including Selfridges, Harvey Nichols and Liberty London.