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Description:

Sosandar is an online womenswear label launched in 2016 by co-founders and joint CEOs Julie Lavington and Ali Hall from Look magazine. This trend-led label has rapidly outgrown a number of fast fashion etailers through recently improving its gross margin to 55.5% (up from 49.4%) and posted an EBITDA loss of £3.49m (down from £6m).

The AIM-listed women’s online fashion brand posted sales up 228% to £4.44m in the year ending 31 March 2019. During the year Sosandar processed 102,967 orders, up 224% and grew its customer base by 95% to 105,756. Active customers increased by 185% to 62,214. Its average order value increased 10% to £103.19 but returns rate also increased to 50% from 44%.

Sosandar continues to invest and expand its product range through its recent investments in specialist areas of footwear, accessories, knitwear and denim. The leading etailer is worn by a number of high-profile celebrities including, Amanda Holden, Kelly Brook and Natalie Pinkham.

Company Information
Annual Sales:
£4.44m
Segments / Shopping Categories:
Womenswear; Accessories; Footwear
Parent Company/Key Investors:
Orogen PLC
Delivery Options:
Standard delivery; Next working day delivery
Key Countries Shipped To:
UK; EU
Number of Active Customers:
62214
CONTACT INFORMATION
Head Office Address:
40 Water Lane, Wilmslow Chesire SK9 5AP
Website Traffic:
Approx 67,000 on desktop & mobile web in the last 6 months.
PR Company:
Sosandar handles their own PR. pr@sosandar.com
KEY EXECUTIVES:
Chief Executive:
Alison Hall; Julie Lavington
Head of Buying:
Margaret Melvile
Social Media:
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