Founded in 2006 by Holly Tucker and Sophie Cornish, Not On The High Street is an online marketplace for artisanal and niche products. The website is home to more than 5,000 of the UK’s best small creative businesses and focuses on bringing together the most unique, stylish and never-before-seen products that are hard to find anywhere else.
In August 2019 the business announced that its CEO Barrie Seidenberg was stepping down to focus on her health and would be replaced by Claire Davenport, formerly of HelloFresh.