Founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou, A.P.C is a cult French ready-to-wear fashion brand.

Born with a belief that clothes should not overshadow the personality of the wearer, the brand is well-known for its well-tailored yet minimalistic wardrobe staples for men and women, which are inspired by military garments.

Sold by many premium multi-brand retailers from Net-A-Porter.com to Matchesfashion.com, A.P.C also has standalone stores in Soho and East London. It is due to open its fourth London standalone store at Coal Drops Yard in King's Cross in the summer of 2019.