Launched in 2012 in Los Angeles, Anine Bing is a millennial luxury fashion label inspired by the fusion of Scandinavian heritage and American spirit. The brand offers luxurious staples, wardrobe basics and statement pieces that are current and timeless.
The label is sold in more than 300 boutiques world wide and flagship stores can be found in Los Angeles, New York, Paris, London, Barcelona, Madrid and Berlin. It made its UK debut with a boutique in Harvey Nichols in 2016 and in 2018 opened its first UK standalone store in Mayfair. Last year the brand closed a $15m Series A funding round, with equal participation from Index Ventures, Greycroft Partners and Felix Capital.