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Anine Bing celebrates 10th anniversary with supermodel Irina Shayk as brand ambassador

Jeremy Lim
14 March 2022

Anine Bing has signed actress and supermodel Irina Shayk as the face of their 2022 campaigns, as the brand marks its 10th year.

The collaboration will support the relaunch of its best-selling Classics Collection, as well as Anine Bing's debut Resort Collection, which will launch in May 2022.

Shot by fashion photographer Chris Colls, the campaigns showcase Bing's core offerings from the Classics Collection, which features tailored suiting, elevated basics, denim and leather accessories. The label's first resort collection features swimwear and vacation-inspired ready-to-wear pieces.

Shayk told WWD: "Working with a self-made woman, a mother, a kind and fun person is always win-win for me. Anine sure knows what she wants. Born in Denmark, living in LA, and raising her kids while running her business, I can definitely see some parallels between us. I love her style: chic, classic, timeless, modern and fun. I wanted to take the whole collection home and was honoured to work with and meet other powerful women in life and my career."

Anine Bing, Founder and Chief Creative Officer, said: "It’s been a dream working with Irina. She is effortlessly beautiful, confident, kind, and completely embodies the brand. I can’t think of a better person to represent Anine Bing as we celebrate this ten-year milestone."

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