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Description:

Entering its 30th year, G-Star Raw was founded in 1989 by Jos van Tilburg in Amsterdam. Specialising in denim, and specifically raw denim, G-Star Raw's philosophy has always been, "Just the Product". G-Star Raw introduced the idea of "luxury denim for the streets" by fusing high-level craftsmanship with street style, and positioned raw, untreated denim as a wearable and desirable material.

In 2016, musician Pharrell Williams became co-owner through his "Bionic Yarn" company which makes durable fabric threads from up to 100% recovered plastic bottles.

Company Information
Annual Sales:
Estimated at $1bn
Segments / Shopping Categories:
menswear; denim
Company Size (No. of Employees):
9,145
Parent Company/Key Investors:
G-Star International B.V. - Co-Owner Pharrell Williams through his sustainable fashion company ‘Bionic Yarn’ & Foschini Group Ltd.
CONTACT INFORMATION
Head Office Address:
Castle Mound Way Rugby CV23 0BR
Head Office Telephone:
+31 (0)20 567 7600
KEY EXECUTIVES:
Chief Executive:
Rob Schilder (CEO)
Marketing Director:
Emma Mckeever (Head of Marketing UK & Nordics)
Social Media:
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